VVine

Image Production

My Role

Creative Retoucher

VVine is an unprecedented digital platform with the purpose of facilitating revival and expansion of endemic Georgian grape varieties all over the country. Labeled as Viticulture 2.0 for a reason, the platform had to be a realistic model of local land while simultaneously bringing to life the delicate and breath-taking process of each seed turning into a lush vine and eventually becoming a bottle of outstanding Georgian wine.

My role as the creative retoucher proved to be challenging and time-consuming, as I had to recreate the tiniest details, such as grass and barbwire across occupied land on the map. It took a great deal of meticulous work to ensure that each individual grape would end up looking as realistic as humanly possible - lighting adjustment, freckles, pulp structure etc. For this purpose, we actually used an old viticulture book as reference for stylized and hyperbolized endemic grape verities.

Grapes

CREDITS:

Client - VVine
Agency - Leavingstone
Creative Chairman - Levan Lepsveridze
Creative Director - Pavle Gabritchidze
Art Director - Sophia Antidze
Concept Artist & Animator - Noshre Darakhvelidze
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Copywriter - Salomé Zhvania, Sonya Gulagashvili
Junior Designer - Zura Mchedlishvili
Account Director - Eko Chubinidze
Account Manager - Marika Khantadze

© 2020 Abesalom Kavelashvili