Image Production

My Role

Creative Retoucher

VVine is an unprecedented digital platform with the purpose of facilitating revival and expansion of endemic Georgian grape varieties all over the country. Labeled as Viticulture 2.0 for a reason, the platform had to be a realistic model of local land while simultaneously bringing to life the delicate and breath-taking process of each seed turning into a lush vine and eventually becoming a bottle of outstanding Georgian wine.

My role as the creative retoucher proved to be challenging and time-consuming, as I had to recreate the tiniest details, such as grass and barbwire across occupied land on the map. It took a great deal of meticulous work to ensure that each individual grape would end up looking as realistic as humanly possible - lighting adjustment, freckles, pulp structure etc. For this purpose, we actually used an old viticulture book as reference for stylized and hyperbolized endemic grape verities.





Client - VVine
Agency - Leavingstone
Creative Chairman - Levan Lepsveridze
Creative Director - Pavle Gabritchidze
Art Director - Sophia Antidze
Concept Artist & Animator - Noshre Darakhvelidze
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Copywriter - Salomé Zhvania, Sonya Gulagashvili
Junior Designer - Zura Mchedlishvili
Account Director - Eko Chubinidze
Account Manager - Marika Khantadze

All Projects

RaizomatProject type

2022Project type

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Rugby World CupArt Direction / Retouching

Stay at HomeTypography

TBC Bank - HelloArt Direction / Illustration / Retouching

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

John WrapLogo Design / Identity

Metra ParkAdvertising / Art Direction / Retouching

Bank of GeorgiaProject type

Social Media MaskProject type

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili