Image Production
Creative Retoucher
VVine is an unprecedented digital platform with the purpose of facilitating revival and expansion of endemic Georgian grape varieties all over the country. Labeled as Viticulture 2.0 for a reason, the platform had to be a realistic model of local land while simultaneously bringing to life the delicate and breath-taking process of each seed turning into a lush vine and eventually becoming a bottle of outstanding Georgian wine.
My role as the creative retoucher proved to be challenging and time-consuming, as I had to recreate the tiniest details, such as grass and barbwire across occupied land on the map. It took a great deal of meticulous work to ensure that each individual grape would end up looking as realistic as humanly possible - lighting adjustment, freckles, pulp structure etc. For this purpose, we actually used an old viticulture book as reference for stylized and hyperbolized endemic grape verities.
CREDITS:
Client - VVine
Agency - Leavingstone
Creative Chairman - Levan Lepsveridze
Creative Director - Pavle Gabritchidze
Art Director - Sophia Antidze
Concept Artist & Animator - Noshre Darakhvelidze
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Copywriter - Salomé Zhvania, Sonya Gulagashvili
Junior Designer - Zura Mchedlishvili
Account Director - Eko Chubinidze
Account Manager - Marika Khantadze
All Projects
RaizomatProject type
2022Project type
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
Rural Development AgencyProject type
Ice Tea - GurieliAdvertising / Art Direction / Retouching
CashBackArt Direction / Retouching
Metra - Stay HomeArt Direction / Illustration
Rugby World CupArt Direction / Retouching
Stay at HomeTypography
TBC Bank - HelloArt Direction / Illustration / Retouching
AtchmatsunaLogo Design / Identity
Inside OutPhotography / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
John WrapLogo Design / Identity
Metra ParkAdvertising / Art Direction / Retouching
Bank of GeorgiaProject type
Social Media MaskProject type
EmptinessAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
Metra DevelopmentAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
VRiumLogo Design / Identity
Future StarsIllustration
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
Hair & BeardIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
Likani - Easyer Way To Get CoolArt Direction / Retouching
WorknetLogo Design
Overcome YourselfPhotography / Retouching
FIZZY - Soda WaterLogo Design
Beer FestivalLogo Design