Tbilisi Zoo

Illustration / Visual Production

My Role

Creative / Art Director / Digital Artist

These visuals were created for the Tbilisi Zoo wildlife conservation campaign. The initiative aimed to raise funds for the purpose of aiding several species facing the risk of extinction and making sure that each contribution would truly make a difference.

With so many people often doubting the actual purpose of donations in the country, my number one task was to come up with a reassuring visual - the kind that would convey the important promise in full. The building serves as a piggy bank, emphasizing the idea of all donations stored and applied for daily nutrition and care of endangered animals. 

I focused heavily on minuscule details, capturing the terrain inhabited by these species and the ideal environment that this fund had envisioned for the project. We wanted to make sure that the promise of this fund would be captivating, aesthetically pleasing, orderly and neat.

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CREDITS:

Client - Tbilisi Zoo
Agency - Socialsharks
Creative Director - Luka Ghughunishvili
Creative / Art Director - Abesalom Kavelashvili
Account Director - Dato Sabekia​​​​​​​
Copywriter - Salome Khatiashvili
3D Artists - Saba Kavtaradze
Photographer - Vakhtang Alania (Kikala Studio)
Digital Artist - Abesalom Kavelashvili


All Projects

FreedomProject type

Project type

Project type

Project type

2022Project type

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

SpookProject type

RaizomatProject type

Stay at HomeTypography

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

LogosLogo Design

Metra - Stay HomeArt Direction / Illustration

Rugby World CupArt Direction / Retouching

Bank of GeorgiaProject type

AtchmatsunaLogo Design / Identity

CashBackArt Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

TBC Bank - HelloArt Direction / Illustration / Retouching

Social Media MaskProject type

Inside OutPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Illustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

© 2020 Abesalom Kavelashvili

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