Illustration / Visual Production
Creative / Art Director / Digital Artist
These visuals were created for the Tbilisi Zoo wildlife conservation campaign. The initiative aimed to raise funds for the purpose of aiding several species facing the risk of extinction and making sure that each contribution would truly make a difference.
With so many people often doubting the actual purpose of donations in the country, my number one task was to come up with a reassuring visual - the kind that would convey the important promise in full. The building serves as a piggy bank, emphasizing the idea of all donations stored and applied for daily nutrition and care of endangered animals.
I focused heavily on minuscule details, capturing the terrain inhabited by these species and the ideal environment that this fund had envisioned for the project. We wanted to make sure that the promise of this fund would be captivating, aesthetically pleasing, orderly and neat.
Client - Tbilisi Zoo
Agency - Socialsharks
Creative Director - Luka Ghughunishvili
Creative / Art Director - Abesalom Kavelashvili
Account Director - Dato Sabekia
Copywriter - Salome Khatiashvili
3D Artists - Saba Kavtaradze
Photographer - Vakhtang Alania (Kikala Studio)
Digital Artist - Abesalom Kavelashvili
© 2022 Abesalom Kavelashvili