Tbilisi Zoo

Illustration

My Role

Creative / Art Director / Digital Artist

Key visual for Tbilisi Zoo​​​​​​​

These visual were created for the Tbilisi Zoo wildlife conservation campaign. The initiative aimed to raise funds for the purpose of aiding several species facing the risk of extinction and making sure that each contribution would truly make a difference.

With so many people often doubting the actual purpose of donations in the country, my number one task was to come up with a reassuring visual - the kind that would convey the important promise in full. The building serves as a piggy bank, emphasizing the idea of all donations stored and applied for daily nutrition and care of endangered animals. 

I focused heavily on minuscule details, capturing the terrain inhabited by these species and the ideal environment that this fund had envisioned for the project. We wanted to make sure that the promise of this fund would be captivating, aesthetically pleasing, orderly and neat.

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CREDITS:

Client - Tbilisi Zoo
Agency - Socialsharks
Creative Director - Luka Ghughunishvili
Creative / Art Director - Abesalom Kavelashvili
Account Director - Dato Sabekia​​​​​​​
Copywriter - Salome Khatiashvili
3D Artists - Saba Kavtaradze
Photographer - Vakhtang Alania (Kikala Studio)
Digital Artist - Abesalom Kavelashvili


All Projects

RaizomatProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili