TBC - Visa Platinum

Art Direction, Animation & Image Production

My Role

Creative - Art Director / Digital Artist

Visa Platinum, intended for premium business banking, is a premium card from TBC Bank, local leader in banking services. I was commissioned to create key visuals, animation and overall visual style of the new product for its launch. The task was to focus on quality in details and craft sleek communication visuals.

The task at hand was quite challenging, as our team decided to focus on key perks of the card in the form of cashbacks at a variety of partnering retail locations. While displaying co-branding with partners, I chose to integrate and accentuate textures and surfaces of some of the associated attributes while keep them abstract and artsy.

This project was also my first attempt as the Art Director for motion graphics while and a 3D Artist as well. It was a lot of fun to focus on lighting and dramatic composition, which, I think, certainly ended up enhancing the overall quality of execution.






Client - TBC Bank
Content Manager - Mari Lortkipanidze
Brand Manager - Mariam Kandelaki

Creative / Art Director - Abesalom Kavelashvili
3D & Motion Graphics - Saba Kavtaradze
Digital Artist - Abesalom Kavelashvili
Sound Art Director - Sophia Antidze
Sound Design - Post Red Audio

All Projects

RaizomatProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili