Art Direction, Animation & Image Production
Creative - Art Director / Digital Artist
Visa Platinum, intended for premium business banking, is a premium card from TBC Bank, local leader in banking services. I was commissioned to create key visuals, animation and overall visual style of the new product for its launch. The task was to focus on quality in details and craft sleek communication visuals.
The task at hand was quite challenging, as our team decided to focus on key perks of the card in the form of cashbacks at a variety of partnering retail locations. While displaying co-branding with partners, I chose to integrate and accentuate textures and surfaces of some of the associated attributes while keep them abstract and artsy.
This project was also my first attempt as the Art Director for motion graphics while and a 3D Artist as well. It was a lot of fun to focus on lighting and dramatic composition, which, I think, certainly ended up enhancing the overall quality of execution.
Animation
CREDITS:
Client - TBC Bank
Content Manager - Mari Lortkipanidze
Brand Manager - Mariam Kandelaki
Creative / Art Director - Abesalom Kavelashvili
3D & Motion Graphics - Saba Kavtaradze
Digital Artist - Abesalom Kavelashvili
Sound Art Director - Sophia Antidze
Sound Design - Post Red Audio
All Projects
RaizomatProject type
2022Project type
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
Rural Development AgencyProject type
Ice Tea - GurieliAdvertising / Art Direction / Retouching
CashBackArt Direction / Retouching
Metra - Stay HomeArt Direction / Illustration
Rugby World CupArt Direction / Retouching
Stay at HomeTypography
TBC Bank - HelloArt Direction / Illustration / Retouching
AtchmatsunaLogo Design / Identity
Inside OutPhotography / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
John WrapLogo Design / Identity
Metra ParkAdvertising / Art Direction / Retouching
Bank of GeorgiaProject type
Social Media MaskProject type
EmptinessAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
Metra DevelopmentAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
VRiumLogo Design / Identity
Future StarsIllustration
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
Hair & BeardIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
Likani - Easyer Way To Get CoolArt Direction / Retouching
WorknetLogo Design
Overcome YourselfPhotography / Retouching
FIZZY - Soda WaterLogo Design
Beer FestivalLogo Design