TBC - Visa Platinum

Art Direction, Animation & Image Production

My Role

Creative - Art Director / Digital Artist

Visa Platinum, intended for premium business banking, is a premium card from TBC Bank, local leader in banking services. I was commissioned to create key visuals, animation and overall visual style of the new product for its launch. The task was to focus on quality in details and craft sleek communication visuals.

The task at hand was quite challenging, as our team decided to focus on key perks of the card in the form of cashbacks at a variety of partnering retail locations. While displaying co-branding with partners, I chose to integrate and accentuate textures and surfaces of some of the associated attributes while keep them abstract and artsy.

This project was also my first attempt as the Art Director for motion graphics while and a 3D Artist as well. It was a lot of fun to focus on lighting and dramatic composition, which, I think, certainly ended up enhancing the overall quality of execution.

Details

Animation

CREDITS:

Client - TBC Bank
Content Manager - Mari Lortkipanidze
Brand Manager - Mariam Kandelaki

Creative / Art Director - Abesalom Kavelashvili
3D & Motion Graphics - Saba Kavtaradze
Digital Artist - Abesalom Kavelashvili
Sound Art Director - Sophia Antidze
Sound Design - Post Red Audio

© 2020 Abesalom Kavelashvili