Rebranding
Art Director / Designer
The Rural Development Agency of Georgia unites and curates multiple agricultural and rural projects, manages several governmental companies, and provides farmers and rural residents with necessary resources.
We had the challenge of reinventing its visual identity to lay out all the agency's functions in an understandable way.
The old logo represented the agency as a whole without underlining the dynamic fluidity of projects and programs it operated.
First, we came up with the concept of an "extensive village" dividing the agency's whole operating area into specific agricultural and rural spheres. This allowed us to create a central logo and a simple and accessible visual code of icons, representing each branch with instantly recognizable pictographic symbols.
This way, departments and individuals working in one specific field could have their own image on business cards, uniforms, etc., simultaneously sharing the visual code with the whole agency.
Also, the RDA target audience members - farmers and rural workers would identify and find their own branch of interest more effectively.
The "extensive village" part came in when all the icons were arranged side by side, creating an image of a lively and prosperous village.
CREDITS:
Client - Rural Development Agency
Agency - Leavingstone
Creative Director - Beqa Adamashvili
Art Director - Sophia Antidze
Copywriter - Mindia Arabuli
Junior designer - Magda Janjalashvili
Strategy - Nino Kuprashvili
Account Manager - Mariam Machavariani
Motion Designer - George Korganov
Art Director / Designer - Abesalom Kavelashvili
All Projects
RaizomatProject type
2022Project type
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
Rural Development AgencyProject type
Ice Tea - GurieliAdvertising / Art Direction / Retouching
CashBackArt Direction / Retouching
Metra - Stay HomeArt Direction / Illustration
Rugby World CupArt Direction / Retouching
Stay at HomeTypography
TBC Bank - HelloArt Direction / Illustration / Retouching
AtchmatsunaLogo Design / Identity
Inside OutPhotography / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
John WrapLogo Design / Identity
Metra ParkAdvertising / Art Direction / Retouching
Bank of GeorgiaProject type
Social Media MaskProject type
EmptinessAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
Metra DevelopmentAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
VRiumLogo Design / Identity
Future StarsIllustration
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
Hair & BeardIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
Likani - Easyer Way To Get CoolArt Direction / Retouching
WorknetLogo Design
Overcome YourselfPhotography / Retouching
FIZZY - Soda WaterLogo Design
Beer FestivalLogo Design