Rural Development Agency

Rebranding

My Role

Art Director / Designer

The Rural Development Agency of Georgia unites and curates multiple agricultural and rural projects, manages several governmental companies, and provides farmers and rural residents with necessary resources.

We had the challenge of reinventing its visual identity to lay out all the agency's functions in an understandable way.

The old logo represented the agency as a whole without underlining the dynamic fluidity of projects and programs it operated.

First, we came up with the concept of an "extensive village" dividing the agency's whole operating area into specific agricultural and rural spheres. This allowed us to create a central logo and a simple and accessible visual code of icons, representing each branch with instantly recognizable pictographic symbols.

This way, departments and individuals working in one specific field could have their own image on business cards, uniforms, etc., simultaneously sharing the visual code with the whole agency.

Also, the RDA target audience members - farmers and rural workers would identify and find their own branch of interest more effectively. 

The "extensive village" part came in when all the icons were arranged side by side, creating an image of a lively and prosperous village. 

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CREDITS:

Client - Rural Development Agency
Agency - Leavingstone
Creative Director - Beqa Adamashvili
Art Director - Sophia Antidze
Copywriter - Mindia Arabuli
Junior designer - Magda Janjalashvili
Strategy - Nino Kuprashvili
Account Manager - Mariam Machavariani
Motion Designer - George Korganov

Art Director / Designer - Abesalom Kavelashvili

All Projects

RaizomatProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili