Visual Style Development
Art Director / Designer / Retoucher
These visuals were commissioned by TBC Bank for the upcoming Rugby World Cup back in 2019. Rugby is the most popular sport in Georgia, followed and admired by fans from virtually every age category, which is why it is obvious how people reacted as they woke up to the two major cities Tbilisi and Batumi covered in these massive posters.
The goal of the campaign was to give each member of the roaster the publicity they deserved and to mobilize massive team effort for the upcoming games.
The idea behind these posters was that each member is an equally valuable part of the team.
The challenge was coming up with the kind of universal style that would be both very modern and relatable for any age group as well. That’s why I went with a dramatic style of photography and lighting - bold statement portraits of players that exude confidence and look forward to inevitable victory.
CREDITS:
Client - TBC Bank
Content Manager - Koka Kamushadze
Content Manager - Mari Lortkipanidze
Brand Manager - Ani Nizharadze
Art Director / Designer - Abesalom KAvelashvili
Photographer - Vakhtang Alania (Kikala Studio)
All Projects
FreedomProject type
2022Project type
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
SpookProject type
RaizomatProject type
Rural Development AgencyProject type
Stay at HomeTypography
Ice Tea - GurieliAdvertising / Art Direction / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
LogosLogo Design
Metra - Stay HomeArt Direction / Illustration
Rugby World CupArt Direction / Retouching
Bank of GeorgiaProject type
AtchmatsunaLogo Design / Identity
CashBackArt Direction / Retouching
Metra ParkAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Enterprise GeorgiaVisual Rebranding / Identity
TBC Bank - HelloArt Direction / Illustration / Retouching
Social Media MaskProject type
Inside OutPhotography / Retouching
EmptinessAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
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