Rugby World Cup 2019

TBC Bank commissioned these visuals for the 2019 Rugby World Cup. Rugby is hugely popular in Georgia, so fans in Tbilisi and Batumi were thrilled to see massive posters covering the cities. The campaign aimed to give each team member deserved publicity and unite the team.

Dramatic photography and bold typography greatly showcased confident players anticipating victory, creating a universal and coherent style.

My Role

Art Director & Designer

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© 2024 Abesalom Kavelashvili