Rugby World Cup 2019

Visual Style Development

My Role

Art Director / Designer / Retoucher

These visuals were commissioned by TBC Bank for the upcoming Rugby World Cup back in 2019. Rugby is the most popular sport in Georgia, followed and admired by fans from virtually every age category, which is why it is obvious how people reacted as they woke up to the two major cities Tbilisi and Batumi  covered in these massive posters.

The goal of the campaign was to give each member of the roaster the publicity they deserved and to mobilize massive team effort for the upcoming games. 

The idea behind these posters was that each member is an equally valuable part of the team. 

The challenge was coming up with the kind of universal style that would be both very modern and relatable for any age group as well. That’s why I went with a dramatic style of photography and lighting - bold statement portraits of players that exude confidence and look forward to inevitable victory.



Client -
TBC Bank
Content Manager - Koka Kamushadze

Content Manager - Mari Lortkipanidze
Brand Manager - Ani Nizharadze

Art Director / Designer - Abesalom KAvelashvili
Photographer - Vakhtang Alania (Kikala Studio)

All Projects

FreedomProject type

Project type

Project type

Project type

2022Project type

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

SpookProject type

RaizomatProject type

Stay at HomeTypography

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

LogosLogo Design

Metra - Stay HomeArt Direction / Illustration

Rugby World CupArt Direction / Retouching

Bank of GeorgiaProject type

AtchmatsunaLogo Design / Identity

CashBackArt Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

TBC Bank - HelloArt Direction / Illustration / Retouching

Social Media MaskProject type

Inside OutPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching


Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

© 2020 Abesalom Kavelashvili

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