Rugby World Cup 2019

Visual Style Development

My Role

Art Director / Designer / Retoucher

These visuals were commissioned by TBC Bank for the upcoming Rugby World Cup back in 2019. Rugby is the most popular sport in Georgia, followed and admired by fans from virtually every age category, which is why it is obvious how people reacted as they woke up to the two major cities Tbilisi and Batumi  covered in these massive posters.

The goal of the campaign was to give each member of the roaster the publicity they deserved and to mobilize massive team effort for the upcoming games. 

The idea behind these posters was that each member is an equally valuable part of the team. 

The challenge was coming up with the kind of universal style that would be both very modern and relatable for any age group as well. That’s why I went with a dramatic style of photography and lighting - bold statement portraits of players that exude confidence and look forward to inevitable victory.

Poster-Matiashvili-w1500-q60-01
Poster-Khmaladze-w1500-q60-01
Poster-Aprasidze-w1500-q60-01
Poster-Sharikadze-w1500-q60-02
Poster-Dzneladze-w1500-q60-01
Poster-Dzneladze-w1500-q60-02
Layout-2splits-Matiashvili-w2560-q80-01
Layout-2splits-Sarikadze-w2560-q80-01
Layout-2splits-Aprasidze-w2560-q80-01
Layout-2splits-Bregvadze-w2560-q80-01
Layout-2splits-Khmaladze-w2560-q80-01
Layout-2splits-Dzneladze-w2560-q80-02
Layout-3splits-Sarikadze-w2560-q80-01
Layout-3splits-Sarikadze-w2560-q80-02
Layout-3splits-Sarikadze-w2560-q80-03
Sharikadze-w1920-q60-02
Abjandadze-w1920-q60-02
Begadze-w1920-q60-01
Chilachava-w1920-q60-01
Lajvardi-w1920-q60-01
Mchedlidze-w1920-q60-01
Miltona-w1920-q60-02
Miltona-w1920-q60-03
Nariashvili-w1920-q60-02
Sharikadze-w1920-q60-05
Sharikadze-w1920-q60-04
Sutiashvili-w1920-q60-02

CREDITS:

Client - TBC Bank
Content Manager - Koka Kamushadze
Content Manager - Mari Lortkipanidze
Brand Manager - Ani Nizharadze


Art Director / Designer - Abesalom KAvelashvili
Photographer - Vakhtang Alania (Kikala Studio)
Retoucher - Abesalom Kavelashvili
Outdoor Photography - Alexander Bagration-Davidoff
Outdoor Photography - Nikita Kutepov
Time Lapse Video - Spitfire Media

All Projects

RaizomatProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Rural Development AgencyProject type

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili