Raizomat

Logo Design & Identity

My Role

Art Director / Designer / Motion designer

Raizomat is a Tbilisi-based team of intelligent automation experts that have been looking to expand their global reach through smart branding, while staying true to their unique roots. The name itself is all about asking the right questions and finding answers to them in automation. That is why I've combined question mark, an exclamation mark and letter "R" together in the logomark.

The mark ended up being very dynamic, smooth and bold. The right choice of colors added a tasteful touch of contrast to it. This dynamic nature of the logomark gave me a chance to build a vibrant identity, sleek layout and flowing motion design. The animated posters you see below represent the idea of constant motion - moving bits of information from one point to another.

On the other hand, blurred portraits that follow capture the essence of Raizomat’s groundbreaking new product, Identomat, which is an identity verification and customer onboarding software with clients all over the globe.

CREDITS:

Client - Raizomat
Art Director - Abesalom Kavelashvili
Graphic Designer - Abesalom Kavelashvili
Motion Graphic - Abesalom Kavelashvili

© 2020 Abesalom Kavelashvili