Raizomat

Logo Design & Identity

My Role

Art Director / Designer / Motion designer

Raizomat is a Tbilisi-based team of intelligent automation experts that have been looking to expand their global reach through smart branding, while staying true to their unique roots. The name itself is all about asking the right questions and finding answers to them in automation. That is why I've combined question mark, an exclamation mark and letter "R" together in the logomark.

The mark ended up being very dynamic, smooth and bold. The right choice of colors added a tasteful touch of contrast to it. This dynamic nature of the logomark gave me a chance to build a vibrant identity, sleek layout and flowing motion design. The animated posters you see below represent the idea of constant motion - moving bits of information from one point to another.

On the other hand, blurred portraits that follow capture the essence of Raizomat’s groundbreaking new product, Identomat, which is an identity verification and customer onboarding software with clients all over the globe.

Raizomat-Symbol-1400-01
Raizomat-Logo-Creation-2K-q80-02
Raizomat-Logo-V-BlackBG-2K-q80-01
Raizomat-Logos-H-WhiteBG-2K-q80-01
Raizomat-Logo-Photo-Machine-Girl-2K-q60-04
Raizomat-ClearSpace-Crop-1400-01
Raizomat-Identity1-2K-q80-01
Raizomat-Logo-Photo-Man-V2-2K-q60-01
Raizomat_Poster_New_V3_1K_q80_01
Raizomat_Poster_New_V3_1K_q80_03
Posters_On_Wall_2K_q60_V2_02
Raizomat_Poster_New_V1_1K_q80_03
Raizomat_Poster_New_V1_1K_q80_01
Raizomat-Logo-Photo-Machine-White-2K-q60-03
Ipad_Animation_Woman_Noise_1400_PS_02
Raizomat-Business-Card-Mockup-V2-2K-q60-01
Raizomat_Posters_On_Wall_2K_q60_V5_01
Raizomat-Insta-Posts-Animation-PS-1400-256BT-01
Raizomat-Logo-Photo-Hand-White-Symbol-2K-q60-01

CREDITS:

Client - Raizomat

Art Director - Abesalom Kavelashvili
Graphic Designer - Abesalom Kavelashvili
Motion Graphic - Abesalom Kavelashvili

All Projects

RaizomatProject type

CheroProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili