Natakhtari Brewery

Creative & Image Production

My Role

Art Director / Creative Retoucher 

Natakhtari is a leading brewery in Georgia with over 14 signature brands and dozens of products exported in more than 23 countries worldwide.

This poster was created for the holiday
campaign, under creative direction of Leavingstone, the largest digital and creative agency in Georgia. 

With grains being the essential component of beer, we decided to use the unique shape of spikes as a substitute for the common holiday symbol - the Christmas tree.



Client - Natakhtari Brewery
Advertising Agency - Leavingstone, Tbilisi, Georgia
Creative Director / Copywriter - Levan Lepsveridze
Art Director - Abesalom Kavelashvili
Modeling, Texturing - Besik Mzhavanadze
Shading, Lighting, Rendering - Eduard Ananiev
Creatove Retoucher - Abesalom Kavelashvili

All Projects

RaizomatProject type

CheroProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili