Illustration
Cretive / Art Director
Georgians proved to be particularly hard to tame amidst the pandemic. Having been used to active social life and freedom of movement, people were having a hard time accepting the new reality of forced social distancing and often refused to observe curfew, as instructed and strictly enforced by the local authorities.
I was commissioned to create these visuals for the COVID-19 awareness campaign by Metra Development, local real estate developer, who I had the pleasure to work with multiple times. My task was to encourage locals to stay put and find comfort within the confines of their homes.
Perhaps, the most important insight for these visuals was the fact that the house - shaped logo could have been used as a common outline for individual scenes. Since being at home is mostly associated with working on your laptop or reading a book, it made sense to use both of these as frames for cozy and relatable home scenes.
CREDITS:
Client - Metra Development
Creative Director - Abesalom Kavelashvili
Art Direction - Sophia Antidze, Abesalom Kavelashvili
Illustration - Noshre Darakhvelidze
All Projects
FreedomProject type
2022Project type
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
SpookProject type
RaizomatProject type
Rural Development AgencyProject type
Stay at HomeTypography
Ice Tea - GurieliAdvertising / Art Direction / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
LogosLogo Design
Metra - Stay HomeArt Direction / Illustration
Rugby World CupArt Direction / Retouching
Bank of GeorgiaProject type
AtchmatsunaLogo Design / Identity
CashBackArt Direction / Retouching
Metra ParkAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Enterprise GeorgiaVisual Rebranding / Identity
TBC Bank - HelloArt Direction / Illustration / Retouching
Social Media MaskProject type
Inside OutPhotography / Retouching
EmptinessAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
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