Metra - Stay Home!

Illustration

My Role

Cretive / Art Director

Georgians proved to be particularly hard to tame amidst the pandemic. Having been used to active social life and freedom of movement, people were having a hard time accepting the new reality of forced social distancing and often refused to observe curfew, as instructed and strictly enforced by the local authorities.

I was commissioned to create these visuals for the COVID-19 awareness campaign by Metra Development, local real estate developer, who I had the pleasure to work with multiple times. My task was to encourage locals to stay put and find comfort within the confines of their homes.

Perhaps, the most important insight for these visuals was the fact that the house - shaped logo could have been used as a common outline for individual scenes. Since being at home is mostly associated with working on your laptop or reading a book, it made sense to use both of these as frames for cozy and relatable home scenes.

Metra-Book-NoText-2K-q60-01
Metra-Laptop-NoText-2K-q60-01

CREDITS:

Client - Metra Development
Creative Director - Abesalom Kavelashvili
Art Direction - Sophia Antidze, Abesalom Kavelashvili
Illustration - Noshre Darakhvelidze


All Projects

FreedomProject type

Project type

Project type

Project type

2022Project type

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

SpookProject type

RaizomatProject type

Stay at HomeTypography

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

LogosLogo Design

Metra - Stay HomeArt Direction / Illustration

Rugby World CupArt Direction / Retouching

Bank of GeorgiaProject type

AtchmatsunaLogo Design / Identity

CashBackArt Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

TBC Bank - HelloArt Direction / Illustration / Retouching

Social Media MaskProject type

Inside OutPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Illustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

© 2020 Abesalom Kavelashvili

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