Metra - Stay Home!

Illustration

My Role

Cretive / Art Director

Georgians proved to be particularly hard to tame amidst the pandemic. Having been used to active social life and freedom of movement, people were having a hard time accepting the new reality of forced social distancing and often refused to observe curfew, as instructed and strictly enforced by the local authorities.

I was commissioned to create these visuals for the COVID-19 awareness campaign by Metra Development, local real estate developer, who I had the pleasure to work with multiple times. My task was to encourage locals to stay put and find comfort within the confines of their homes.

Perhaps, the most important insight for these visuals was the fact that the house - shaped logo could have been used as a common outline for individual scenes. Since being at home is mostly associated with working on your laptop or reading a book, it made sense to use both of these as frames for cozy and relatable home scenes.

Metra-Book-NoText-2K-q60-01
Metra-Laptop-NoText-2K-q60-01

CREDITS:

Client - Metra Development
Creative Director - Abesalom Kavelashvili
Art Direction - Sophia Antidze, Abesalom Kavelashvili
Illustration - Noshre Darakhvelidze


All Projects

RaizomatProject type

CheroProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili