Metra Park

Art Direction & Image Production

My Role

Creative / Art Director / Digital Artist

Metra Development is leading the development and completion of a new sector - Metra Park is a brand new neighborhood in the prestigious part of Tbilisi. The houses are surrounded by pine trees and other evergreens.

The aim of the campaign was to create chart with different locations and show the difference between air polluted areas and car traffic jams  of Tbilisi and Metra Park, which is located in peaceful and green district in the center of the city.

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Details

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CREDITS:

Client - Metra Development
Marketing Team - Ano Bojgua, Avto Takaishvili

Creative / Art Director - 
Abesalom Kavelashvili
Creative / Copywriter - Niko Ksnelashvili
3D Lead Artist - Irakli Gharibashvili 
3D Modeling - Akaki Kapanadze, Irakli Gharibashvili, 
3D Modeling - Levan Lapachi, Irakli Omadze, Lasha Zoidze
Texturing, Shading, Lighting - Irakli Gharibashvili, Akaki Kapanadze
Digital Artist - Abesalom Kavelashvili
Concept Artist - Irakli Toidze

All Projects

FreedomProject type

Project type

Project type

Project type

2022Project type

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

SpookProject type

RaizomatProject type

Stay at HomeTypography

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

LogosLogo Design

Metra - Stay HomeArt Direction / Illustration

Rugby World CupArt Direction / Retouching

Bank of GeorgiaProject type

AtchmatsunaLogo Design / Identity

CashBackArt Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

TBC Bank - HelloArt Direction / Illustration / Retouching

Social Media MaskProject type

Inside OutPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Illustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

© 2020 Abesalom Kavelashvili

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