Metra Park
Art Direction & Image Production
My Role
Art Director / Creative Retoucher
Metra Park is a brand new neighborhood in the prestigious part of Tbilisi. The houses are surrounded by pine trees and other evergreens. Our aim was to emphasize the mixture of outdoor nature with environment of a young mans room, who enjoys active lifestyle.The print communicates the briefness of shortcut between comfy interior and green healthy exterior.
The visual has won two awards at the One Eyeland Photography Awards
Bronze in Retoucher - Category
Finalist in Advertising - Category
Details
CREDITS:
Client - Metra Development
Marketing Team - Ano Bojgua, Avto Takaishvili
Creative / Art Director - Abesalom Kavelashvili
Copywriter - Niko Ksnelashvili
Photographer - Vakhtang Alania (Kikala Studio)
3D Artists - Saba Kavtaradze, Mamuka Okriashvili
Creative Retoucher - Abesalom Kavelashvili
Actors - Soso Matiashvili, Nina Bochorishvili
All Projects
FreedomProject type
2022Project type
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
SpookProject type
RaizomatProject type
Rural Development AgencyProject type
Stay at HomeTypography
Ice Tea - GurieliAdvertising / Art Direction / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
LogosLogo Design
Metra - Stay HomeArt Direction / Illustration
Rugby World CupArt Direction / Retouching
Bank of GeorgiaProject type
AtchmatsunaLogo Design / Identity
CashBackArt Direction / Retouching
Metra ParkAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Enterprise GeorgiaVisual Rebranding / Identity
TBC Bank - HelloArt Direction / Illustration / Retouching
Social Media MaskProject type
Inside OutPhotography / Retouching
EmptinessAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation