Metra Park
Art Direction & Image Production
My Role
Art Director / Creative Retoucher
Metra Park is a brand new neighborhood in the prestigious part of Tbilisi. The houses are surrounded by pine trees and other evergreens. Our aim was to emphasize the mixture of outdoor nature with environment of a young mans room, who enjoys active lifestyle.The print communicates the briefness of shortcut between comfy interior and green healthy exterior.
The visual has won two awards at One Eyeland Photography Awards
Bronze in Retoucher - Category
Finalist in Advertising - Category
Details
CREDITS:
Client - Metra Development
Marketing Team - Ano Bojgua, Avto Takaishvili
Creative / Art Director - Abesalom Kavelashvili
Copywriter - Niko Ksnelashvili
Photographer - Vakhtang Alania (Kikala Studio)
3D Artists - Saba Kavtaradze, Mamuka Okriashvili
Creative Retoucher - Abesalom Kavelashvili
Actor - Soso Matiashvili
All Projects
RaizomatProject type
Tbilisi ZooAdvertising / Art Direction / Retouching
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
Ice Tea - GurieliAdvertising / Art Direction / Retouching
Rural Development AgencyProject type
CashBackArt Direction / Retouching
Metra - Stay HomeArt Direction / Illustration
Bank of GeorgiaProject type
Rugby World CupArt Direction / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
AtchmatsunaLogo Design / Identity
Inside OutPhotography / Retouching
TBC Bank - HelloArt Direction / Illustration / Retouching
John WrapLogo Design / Identity
Stay at HomeTypography
Social Media MaskProject type
Metra ParkAdvertising / Art Direction / Retouching
EmptinessAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
Metra DevelopmentAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
VRiumLogo Design / Identity
Future StarsIllustration
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
Hair & BeardIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
Likani - Easyer Way To Get CoolArt Direction / Retouching
WorknetLogo Design
Overcome YourselfPhotography / Retouching
FIZZY - Soda WaterLogo Design
Beer FestivalLogo Design