Logo & Look Desing

My Role

Art Director &  Designer

John Wrap is a brand character and a logo for a small gift wrapping company in Tbilisi, Georgia. John Wrap is a sailor, traveling the world from continent to continent, island to island, bringing happiness and joy to all of his friends. He always has fun stories to tell, and gifts to give - beautifully crafted and wrapped with whole heart. And that’s why he is the most beloved and waited guest everywhere.

The logo is John Wrap’s portrait, with face expression of sweet and silent delight of a person, who has prepared a carefully wrapped gift for a dear person. He’s happy with the joy he’s just about to share. As the brand product is all about craft & paper, we decided to enliven the logo and use the actual paper-cut art as the brand symbol so that the brand visual creates the spirit of crafting with whole heart from the very first glance.



Client - John Wrap
Art Director - 
Abesalom Kavelashvili

Designers - Sophia Antidze, Abesalom Kavelashvili
Paper Craft - Sophia Antidz

Photographer - Vakhtang Alania (Kikala Studio)
Retocucher - Abesalom Kavelashvili

All Projects

FreedomProject type

Project type

Project type

Project type

2022Project type

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

SpookProject type

RaizomatProject type

Stay at HomeTypography

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

LogosLogo Design

Metra - Stay HomeArt Direction / Illustration

Rugby World CupArt Direction / Retouching

Bank of GeorgiaProject type

AtchmatsunaLogo Design / Identity

CashBackArt Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

TBC Bank - HelloArt Direction / Illustration / Retouching

Social Media MaskProject type

Inside OutPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching


Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

© 2020 Abesalom Kavelashvili

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