Logo & Look Desing
Art Director & Designer
John Wrap is a brand character and a logo for a small gift wrapping company in Tbilisi, Georgia. John Wrap is a sailor, traveling the world from continent to continent, island to island, bringing happiness and joy to all of his friends. He always has fun stories to tell, and gifts to give - beautifully crafted and wrapped with whole heart. And that’s why he is the most beloved and waited guest everywhere.
The logo is John Wrap’s portrait, with face expression of sweet and silent delight of a person, who has prepared a carefully wrapped gift for a dear person. He’s happy with the joy he’s just about to share. As the brand product is all about craft & paper, we decided to enliven the logo and use the actual paper-cut art as the brand symbol so that the brand visual creates the spirit of crafting with whole heart from the very first glance.
CREDITS:
Client - John Wrap
Art Director - Abesalom Kavelashvili
Designers - Sophia Antidze, Abesalom Kavelashvili
Paper Craft - Sophia Antidz
Photographer - Vakhtang Alania (Kikala Studio)
Retocucher - Abesalom Kavelashvili
All Projects
FreedomProject type
2022Project type
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
SpookProject type
RaizomatProject type
Rural Development AgencyProject type
Stay at HomeTypography
Ice Tea - GurieliAdvertising / Art Direction / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
LogosLogo Design
Metra - Stay HomeArt Direction / Illustration
Rugby World CupArt Direction / Retouching
Bank of GeorgiaProject type
AtchmatsunaLogo Design / Identity
CashBackArt Direction / Retouching
Metra ParkAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Enterprise GeorgiaVisual Rebranding / Identity
TBC Bank - HelloArt Direction / Illustration / Retouching
Social Media MaskProject type
Inside OutPhotography / Retouching
EmptinessAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
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