Ice Tea - Gurieli

Georgian tea brand Gurieli introduced a new line of iced tea made with natural ingredients. We crafted six distinct key visuals illustrating the flavors: Peach, Feijoa, Vanilla-Raspberry, Ginger-Honey, and Mint-Cherry. Each piece of fruit or leaves was meticulously handcrafted using 456 standard papers and 40 individual fingers.

My Role

Designer & Art Director

Raspberry-Crop-2K-q60-01
Peach-Crop-2K-q60-01
Peijoa-Crop-2K-q60-01
Cherry-Crop-2K-q60-01
Mint-Crop-2K-q60-01
Ginger-Crop-w2560-q60-01

CREDITS:

Client - Gurieli
Agency - Leavingstone
Chief Creative Officer - Levan Lepsveridze
Creative Director - Beqa Adamashvili
Art Director - Sophia Antidze
Designer - Sophia Antidze, Abesalom Kavelashvili
Paper Craft - Sophia Antidze, Abesalom Kavelashvili, Zura Mchedlishvili, George Korganov
Photographer - Vakhtang Alania (Kikala Studio)
Creative Retoucher - Abesalom Kavelashvili
3D Bottle Visualization - Saba Kavtaradze
Copywriter - Salomé Zhvania
Account Director - Eko Chubinidze
Account Manager - Khatia Khatiashvili

© 2024 Abesalom Kavelashvili