Enterprise Georgia

Visual Identity Design

My Role

Art Director / Lead Designer

I'd pleasure to work on rebranding of the Enterprise Georgia, which helps local people in Georgia to start and develop their businesses.

New logo uses the visual concept of migratory birds arranged in shape of Georgia’s political boundaries. Proving the point that, group of people only can be team, when sharing each others’ values and strive towards the common goal.

Flying birds as a representation of a team work, emphasizes countries’ well-known motto: “ძალა ერთობაშია” (“Together we are stronger”).

CREDITS:

Client - Enterprise Georgia
Consulting Agency - Millennial Hub
Strategy Team - Rezo Charkviani,  Vaska Chubinidze, George Tabatadze

Art Director - Abesalom Kavelashvili
Designers - Sophia Antidze, Abesalom Kavelashvili
Photographer - Vakhtang Alania (Kikala Studio)

© 2022 Abesalom Kavelashvili