Enterprise Georgia

Visual Rebranding & Identity

My Role

Art Director / Lead Designer

I'd pleasure to work on rebranding of the Enterprise Georgia, which helps local people in Georgia to start and develop their businesses.

New logo uses the visual concept of migratory birds arranged in shape of Georgia’s political boundaries. Proving the point that, group of people only can be team, when sharing each others’ values and strive towards the common goal.

Flying birds as a representation of a team work, emphasizes countries’ well-known motto: “ძალა ერთობაშია” (“Together we are stronger”).

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CREDITS:

Client - Enterprise Georgia
Consulting Agency - Millennial Hub
Strategy Team - Rezo Charkviani,  Vaska Chubinidze, George Tabatadze

Art Director - Abesalom Kavelashvili
Designers - Sophia Antidze, Abesalom Kavelashvili
Photographer - Vakhtang Alania (Kikala Studio)


All Projects

RaizomatProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili