Enterprise Georgia

Visual Identity Design

My Role

Art Director / Lead Designer

I'd pleasure to work on rebranding of the Enterprise Georgia, which helps local people in Georgia to start and develop their businesses.

New logo uses the visual concept of migratory birds arranged in shape of Georgia’s political boundaries. Proving the point that, group of people only can be team, when sharing each others’ values and strive towards the common goal.

Flying birds as a representation of a team work, emphasizes countries’ well-known motto: “ძალა ერთობაშია” (“Together we are stronger”).



Client - Enterprise Georgia
Consulting Agency - Millennial Hub
Strategy Team - Rezo Charkviani,  Vaska Chubinidze, George Tabatadze

Art Director - Abesalom Kavelashvili
Designers - Sophia Antidze, Abesalom Kavelashvili
Photographer - Vakhtang Alania (Kikala Studio)

All Projects

FreedomProject type

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2022Project type

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

SpookProject type

RaizomatProject type

Stay at HomeTypography

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

LogosLogo Design

Metra - Stay HomeArt Direction / Illustration

Rugby World CupArt Direction / Retouching

Bank of GeorgiaProject type

AtchmatsunaLogo Design / Identity

CashBackArt Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

TBC Bank - HelloArt Direction / Illustration / Retouching

Social Media MaskProject type

Inside OutPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching


Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

© 2020 Abesalom Kavelashvili

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