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CashBack

Image Production

My Role

Creative Retoucher

CASHBACK is a loyalty program of Liberty, one of the biggest banks in Georgia. This program works with a common principle: You pay at specific merchants and get back part of your payment immediately. To visualize this process, during the launch campaign, we used the shape of Cashback logo in several different conditions, indicating the type of merchants, where you could get your money back. Including - bookshops, pharmacies, bakeries, restaurants and toy shops. 

As a slogan of this campaign, we chose widely known aphorism - “Whatever you give away, comes back” - written in XII century by one of the prominent Georgian poet Shota Rustaveli and changed it slightly by adding the amount of percent, which was offered by merchants.

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CREDITS:

Client - CashBack
Agency - Leavingstone
Creative Director - Beqa Adamashvili
Art Director - Sophia Antidze
Concept Artist & Animator - Noshre Darakhvelidze
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Copywriter - Salome Zhvania
Account Director - Eko Chubinidze
Account Manager - Khatia Khatiashvili
Strategy Director - Nino Kuprashvili
Strategist - Acho Chichilidze, Salome Dolidze, Mziko Lapiashvili


All Projects

RaizomatProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili