CASHBACK is a loyalty program of Liberty, one of the biggest banks in Georgia. This program works with a common principle: You pay at specific merchants and get back part of your payment immediately. To visualize this process, during the launch campaign, we used the shape of Cashback logo in several different conditions, indicating the type of merchants, where you could get your money back. Including - bookshops, pharmacies, bakeries, restaurants and toy shops.
As a slogan of this campaign, we chose widely known aphorism - “Whatever you give away, comes back” - written in XII century by one of the prominent Georgian poet Shota Rustaveli and changed it slightly by adding the amount of percent, which was offered by merchants.
Client - CashBack
Agency - Leavingstone
Creative Director - Beqa Adamashvili
Art Director - Sophia Antidze
Concept Artist & Animator - Noshre Darakhvelidze
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Copywriter - Salome Zhvania
Account Director - Eko Chubinidze
Account Manager - Khatia Khatiashvili
Strategy Director - Nino Kuprashvili
Strategist - Acho Chichilidze, Salome Dolidze, Mziko Lapiashvili
© 2022 Abesalom Kavelashvili
You cannot copy content of this page