Bank Constanta

Advertising & Animation

My Role

Creative Director / Lead Designer

Paper world and stop motion for bank TV advertisement

The campaign’s goal was to strengthen customer loyalty, improve emotional associations and spread the main message of the communications effort- “A timely decision-making it simple”

The concept was constructed around the main qualities of the brand. Historically Bank Constanta has worked as
a bridge between rural and urban environs, and so, in the commercial we located the bank between these two locations.

Bank_Constanta_Loans_w2500_quality60

Animation

CREDITS:

Client - Bank Constanta
Creative Agency - DDB Georgia
Creative Director - Abesalom Kavelashvili
Art Directors - Irakli Sabekia, Sophia Antidze, Van Sage
Designers / Paper Craft - Sophia Antidze, Abesalom Kavelashvili, Irakli Sabekia, Van Sage
Senior Account Manager - Eko Chubinidze
Animator - Natia Nikolashvili
DOP / Lighting - Tato Kotetishvili
VFX Artist - Pasha Maisuradze
Color Correction - Vigen Vartanov
Composer / Sound Design - Lekso Janiashvili (Fig Tree)

All Projects

RaizomatProject type

CheroProject type

Tbilisi ZooAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

AtchmatsunaLogo Design / Identity

Inside OutPhotography / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

EmptinessAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

VRiumLogo Design / Identity

Future StarsIllustration

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

Hair & BeardIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

ACT ResearchCreative / Illustration

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

WorknetLogo Design

Overcome YourselfPhotography / Retouching

FIZZY - Soda WaterLogo Design

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili