Bank Constanta
Advertising & Animation
My Role
Creative Director / Lead Designer
Paper world and stop motion for bank TV advertisement
The campaign’s goal was to strengthen customer loyalty, improve emotional associations and spread the main message of the communications effort- “A timely decision-making it simple”
The concept was constructed around the main qualities of the brand. Historically Bank Constanta has worked as
a bridge between rural and urban environs, and so, in the commercial we located the bank between these two locations.
Animation
CREDITS:
Client - Bank Constanta
Creative Agency - DDB Georgia
Creative Director - Abesalom Kavelashvili
Art Directors - Irakli Sabekia, Sophia Antidze, Van Sage
Designers / Paper Craft - Sophia Antidze, Abesalom Kavelashvili, Irakli Sabekia, Van Sage
Senior Account Manager - Eko Chubinidze
Animator - Natia Nikolashvili
DOP / Lighting - Tato Kotetishvili
VFX Artist - Pasha Maisuradze
Color Correction - Vigen Vartanov
Composer / Sound Design - Lekso Janiashvili (Fig Tree)
All Projects
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Tbilisi ZooAdvertising / Art Direction / Retouching
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
Ice Tea - GurieliAdvertising / Art Direction / Retouching
Rural Development AgencyProject type
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Metra - Stay HomeArt Direction / Illustration
Bank of GeorgiaProject type
Rugby World CupArt Direction / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
AtchmatsunaLogo Design / Identity
Inside OutPhotography / Retouching
TBC Bank - HelloArt Direction / Illustration / Retouching
John WrapLogo Design / Identity
Stay at HomeTypography
Social Media MaskProject type
Metra ParkAdvertising / Art Direction / Retouching
EmptinessAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Pirosmani PortreitIllustration
Metra DevelopmentAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
VRiumLogo Design / Identity
Future StarsIllustration
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
Hair & BeardIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
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Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
ACT ResearchCreative / Illustration
Bank Constanta - LoansAdvertising / Creative Direction / Animation
Likani - Easyer Way To Get CoolArt Direction / Retouching
WorknetLogo Design
Overcome YourselfPhotography / Retouching
FIZZY - Soda WaterLogo Design
Beer FestivalLogo Design