Bank Constanta
Advertising & Animation
My Role
Creative Director / Lead Designer
Paper world and stop motion for bank TV advertisement
The campaign’s goal was to strengthen customer loyalty, improve emotional associations and spread the main message of the communications effort- “A timely decision-making it simple”
The concept was constructed around the main qualities of the brand. Historically Bank Constanta has worked as
a bridge between rural and urban environs, and so, in the commercial we located the bank between these two locations.
Animation
CREDITS:
Client - Bank Constanta
Creative Agency - DDB Georgia
Creative Director - Abesalom Kavelashvili
Art Directors - Irakli Sabekia, Sophia Antidze, Van Sage
Designers / Paper Craft - Sophia Antidze, Abesalom Kavelashvili, Irakli Sabekia, Van Sage
Senior Account Manager - Eko Chubinidze
Animator - Natia Nikolashvili
DOP / Lighting - Tato Kotetishvili
VFX Artist - Pasha Maisuradze
Color Correction - Vigen Vartanov
Composer / Sound Design - Lekso Janiashvili (Fig Tree)
All Projects
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Ice Tea - GurieliAdvertising / Art Direction / Retouching
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Bank of GeorgiaProject type
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CashBackArt Direction / Retouching
Metra ParkAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Enterprise GeorgiaVisual Rebranding / Identity
TBC Bank - HelloArt Direction / Illustration / Retouching
Social Media MaskProject type
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EmptinessAdvertising / Art Direction / Retouching
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BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
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Bank Constanta - LoansAdvertising / Creative Direction / Animation