Bank Constanta

Advertising & Animation

My Role

Creative Director / Lead Designer

Paper world and stop motion for bank TV advertisement

The campaign’s goal was to strengthen customer loyalty, improve emotional associations and spread the main message of the communications effort- “A timely decision-making it simple”

The concept was constructed around the main qualities of the brand. Historically Bank Constanta has worked as
a bridge between rural and urban environs, and so, in the commercial we located the bank between these two locations.




Client - Bank Constanta
Creative Agency - DDB Georgia
Creative Director - Abesalom Kavelashvili
Art Directors - Irakli Sabekia, Sophia Antidze, Van Sage
Designers / Paper Craft - Sophia Antidze, Abesalom Kavelashvili, Irakli Sabekia, Van Sage
Senior Account Manager - Eko Chubinidze
Animator - Natia Nikolashvili
DOP / Lighting - Tato Kotetishvili
VFX Artist - Pasha Maisuradze
Color Correction - Vigen Vartanov
Composer / Sound Design - Lekso Janiashvili (Fig Tree)

© 2022 Abesalom Kavelashvili

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