McDonald’s

 

Brief
This campaign combined two types of information in one TV commercial. The campaign informed viewers of both the product’s quality and taste while also delivering information on product discounts.

Solution
In this campaign, McDonald’s offered customers chicken as a lighter alternative. No creature likes and appreciates chicken as much as a fox, and so we used a fox as the main character in the commercial. The commercial showed consumers that even a fox can’t resist the taste and quality of the chicken products.

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My Role
Creativ Idea / Art Direction / Retouching

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Final Image

 

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Details

 

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Original Image

 

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Retouche Breakdown

 

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Behind The Scene

 

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TV Commercial

 

 

Behind The Scene

 

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Client - Mc'Donalds

Creative Agency - DDB Georgia
Production Agency - BetterFly

Credits For Image

Idea - Abesalom Kavelashavili
Art Director - Abesalom Kavelashavili
Photographer - Nakanimamasakhlisi 
Creative Retoucher - Abesalom Kavelashavili
3D artist - Mamuka Oqriashvili 
Account Manager - Keti Jajanashvili 
Actors - Mari Tsinamdzgvrishvili, Sophia Menteshashvili, Lasha Tsertsvadze

Credits For TV Commercial

Idea - Abesalom Kavelashavili
Creative Director - Bacho Meburishvili
Art Director - Abesalom Kavelashavili
Director - Dato Borchkhadze
DOP - Goga Devdariani
Production designer - Dodoshka Chkheidze
Producers - Sopo orjonikidze
Senior Account Manager - Keti Jajanashvili
Actors - Sophia Menteshashvili, Lasha Tsertsvadze

Post -Production / VFX Company - Qubitz
3D Model, Shading/Light, Render - Mamuka Okriashvili
3D Animation, Post-Production - Noshre Darakhvelidze
Rotoscoping, 2D Hair - Irakli Omadze
3D Tracking, Post-Production - Irakli Gharibashvili