McDonald’s




McDonald's

Creative, Image & Video Production

 

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Details

 

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Original Image

 

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Retouche Breakdown

 

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Behind The Scene

 

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TV Commercial

 

 

Behind The Scene

 

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Brief
This campaign combined two types of information in one TV commercial. The campaign informed viewers of both the product’s quality and taste while also delivering information on product discounts.

Solution
In this campaign, McDonald’s offered customers chicken as a lighter alternative. No creature likes and appreciates chicken as much as a fox, and so we used a fox as the main character in the commercial. The commercial showed consumers that even a fox can’t resist the taste and quality of the chicken products.



•     Client - Mc'Donalds
•     Creative Agency - DDB Georgia
•     Production Agency - BetterFly

•     Image Production:
•     Creative / Art Director - Abesalom Kavelashavili
•     Photographer - Nakanimamasakhlisi 
•     Creative Retoucher - Abesalom Kavelashavili
•     3D artist - Mamuka Oqriashvili 
•     Account Manager - Keti Jajanashvili 
•     Actors - Mari Tsinamdzgvrishvili, Sophia Menteshashvili
                      

•     TV Commercial Production:
•     Creative Director - Bacho Meburishvili
•     Creative / Art Director - Abesalom Kavelashavili
•     Director - Dato Borchkhadze
•     DOP - Goga Devdariani
•     Production designer - Dodoshka Chkheidze
•     Producers - Sopo orjonikidze
•     Senior Account Manager - Keti Jajanashvili
•     Actors - Sophia Menteshashvili, Lasha Tsertsvadze

•     Post -Production / VFX Company - Qubitz
•     3D Model, Shading/Light, Render - Mamuka Okriashvili
•     3D Animation, Post-Production - Noshre Darakhvelidze
•     Rotoscoping, 2D Hair - Irakli Omadze
•     3D Tracking, Post-Production - Irakli Gharibashvili