Tree of Life

Balancing the scales is in your hands

Advertising, Art Direction & Image Production

My Role

Art Director / Retoucher

I had a pleasure to work for this social print campaign.

Foundation “Tree of Life” has made print campaig “Balancing the scales is in your hands” for World Down Syndrome Day.

Foundation “Tree of Life” as a platform promotes the social activities in Georgia, which may change the people’s present and future.



Client - Bank of Georgia
Creative Director - Nika Gujejiani
Copywriter - Lasha Schrute Milorava
Art Director - Abesalom Kavelashvili
Retoucher - Abesalom Kavelashvili
Photo - Nakanimamasakhlisi Photo LAB
3D Modeling & Rendering - Irakli Gharibashvili Jr.
Producers - Nini Bukia, Tako Qerashvili
Project Manager - Keto Barabadze

Selected Works

Inside OutPhotography / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

Overcome YourselfPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra DevelopmentAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

VRiumLogo Design / Identity

Open Your EyesAdvertising / Art Direction / Retouching

Future StarsIllustration


Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

WorknetLogo Design

Tree of LifeProject type

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Beer FestivalLogo Design