TBC - Visa Platinum

Art Direction, Animation & Image Production

My Role

Creative - Art Director / Digital Artist

New visual style, key visuals & animation for TBC Bank's new product Visa Platinum card for business. Being the premium product that it is, the card had to stand out with its quality in details and sleek, spotless communication.

Card has premium offers, you get a cashback or discount at various premium services or places. The main idea is to provide visuals expressing offers thematically, which we did by focusing on shapes and textures of the materials. 




Client - TBC Bank
Head of Marketing - Nino Egadze
Marketing Manager - Mari Lortkipanidze
Brand Manager - Mariam Kandelaki

Creative / Art Director - Abesalom Kavelashvili
3D Artists - Saba Kavtaradze
3D Animation - Saba Kavtaradze
Photographer - Abesalom Kavelashvili
Digital Artist - Abesalom Kavelashvili

Sound Art Director - Sophia Antidze
Sound Design - Post Red Audio

Selected Works

Inside OutPhotography / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

Overcome YourselfPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra DevelopmentAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

VRiumLogo Design / Identity

Open Your EyesAdvertising / Art Direction / Retouching

Future StarsIllustration


Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

WorknetLogo Design

Tree of LifeProject type

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Beer FestivalLogo Design