Rugby World Cup 2019

Image Production

My Role

Art Director / Graphic Designer / Creative Retoucher

In order to notably mark Rugby World Cup 2019, TBC Bank has initiated large scale campaign. 

Georgian Team branding was created - a flag sign, which combined the flag of Georgia, scrum dynamics and Japanese style. Prior to the commencement of the Rugby World Cup, "Rugby Cards" were issued. Georgian illustrators created animation "Stealing the Sun". Additionally, branded goods and most importantly photos of Rugby Team members and staff were posted on public transportation stops around Georgia.

Campaign took whole cities by storm, at one sunny morning of subtropical September, Batumi and Tbilisi citizens found that all the bus stations were taken by the Georgian rugby national team players, managers, coaches, doctors, - everybody, who works for the national team. The campaign aimed to remind Georgian citizens that the World Cup is almost here, and that rugby is the most best collective team sport ever, where everyone matters, every single member of the team, matters.

Concepts of layout design

Poster-Matiashvili-w1500-q60-01
Poster-Khmaladze-w1500-q60-01
Poster-Aprasidze-w1500-q60-01
Poster-Sharikadze-w1500-q60-02
Poster-Dzneladze-w1500-q60-01
Poster-Dzneladze-w1500-q60-02
Layout-2splits-Matiashvili-w2560-q80-01
Layout-2splits-Sarikadze-w2560-q80-01
Layout-2splits-Aprasidze-w2560-q80-01
Layout-2splits-Bregvadze-w2560-q80-01
Layout-2splits-Khmaladze-w2560-q80-01
Layout-2splits-Dzneladze-w2560-q80-02
Layout-3splits-Sarikadze-w2560-q80-01
Layout-3splits-Sarikadze-w2560-q80-02
Layout-3splits-Sarikadze-w2560-q80-03

Time lapse video of bus stations

Photos of bus stations

Sharikadze-w1920-q60-02
Abjandadze-w1920-q60-02
Begadze-w1920-q60-01
Chilachava-w1920-q60-01
Lajvardi-w1920-q60-01
Mchedlidze-w1920-q60-01
Miltona-w1920-q60-02
Miltona-w1920-q60-03
Nariashvili-w1920-q60-02
Sharikadze-w1920-q60-05
Sharikadze-w1920-q60-04
Sutiashvili-w1920-q60-02

CREDITS:

Client -
TBC Bank
Marketing Manager - Koka Kamushadze

Marketing Manager - Mari Lortkipanidze
Brand Manager - Ani Nizharadze


Art Director - Abesalom KAvelashvili
Photographer - Vakhtang Alania (Kikala Studio)
Graphic Designer - Abesalom Kavelashvili
Creative Retoucher - Abesalom Kavelashvili
Outdoor Photography - Alexander Bagration-Davidoff
Outdoor Photography - Nikita Kutepov
Time Lapse Video - Spitfire Media

Selected Works

Inside OutPhotography / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

Overcome YourselfPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra DevelopmentAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

VRiumLogo Design / Identity

Open Your EyesAdvertising / Art Direction / Retouching

Future StarsIllustration

LumberjackIllustration

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

WorknetLogo Design

Tree of LifeProject type

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Beer FestivalLogo Design