Rugby World Cup 2019

Image Production

My Role

Art Director / Graphic Designer / Creative Retoucher

In order to notably mark Rugby World Cup 2019, TBC Bank has initiated large scale campaign. 

Georgian Team branding was created - a flag sign, which combined the flag of Georgia, scrum dynamics and Japanese style. Prior to the commencement of the Rugby World Cup, "Rugby Cards" were issued. Georgian illustrators created animation "Stealing the Sun". Additionally, branded goods and most importantly photos of Rugby Team members and staff were posted on public transportation stops around Georgia.

Campaign took whole cities by storm, at one sunny morning of subtropical September, Batumi and Tbilisi citizens found that all the bus stations were taken by the Georgian rugby national team players, managers, coaches, doctors, - everybody, who works for the national team. The campaign aimed to remind Georgian citizens that the World Cup is almost here, and that rugby is the most best collective team sport ever, where everyone matters, every single member of the team, matters.

Concepts of layout design

Time lapse video of bus stations

Photos of bus stations

CREDITS:

Client - TBC Bank
Marketing Manager - Koka Kamushadze
Marketing Manager - Mari Lortkipanidze
Brand Manager - Ani Nizharadze


Art Director - Abesalom KAvelashvili
Photographer - Vakhtang Alania (Kikala Studio)
Graphic Designer - Abesalom Kavelashvili
Creative Retoucher - Abesalom Kavelashvili
Outdoor Photography - Alexander Bagration-Davidoff
Outdoor Photography - Nikita Kutepov
Time Lapse Video - Spitfire Media