Atipfound - USAID

Open you eyes to stop the violence

Art Direction & Image Production

My Role

Print Art Director / Designer / Creative Retoucher

Atipfound Georgia is the State Fund for Protection and Assistance of (statutory) Victims of Human Trafficking is a Legal Entity of Public Law (LEPL), which is established according to the Law of Georgia on Combating Human Trafficking.

In a society where family’s image is valued the most. Noticing obvious signs of domestic violence and contacting police or dedicated establishments is unacceptable. For many Georgians ignoring domestic violence is considered the right thing to do.

We wanted people to realize that their willingness to see the problem and act accordingly is the only way that leads to salvation. For that we used the most widespread symbol of ignoring the problem - the act of closing eyes. Every time a participant closes his or her eyes – violence goes ON. When they open their eyes violence stops and message appears – “if you close your eyes violence will never end.” Putting spectators in that position allowed us to deliver a simple message - your willingness to see the problem is the only way to stop it.

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CREDITS:

Client - Atipfund Georgia
Agency - Redberry
Creative Directors - Rezo Shelia, Toka Areshidze
Executive Producer - Tatia Dolidze
Account Director - Levan Ketskhoveli


PRINT PRODUCTION:


Art Director - Abesalom Kavelashvili
Photographer - Vakhtang Alania (Kikala Studio)
Creative Retoucher - Abesalom Kavelashvili

Selected Works

Inside OutPhotography / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

Overcome YourselfPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra DevelopmentAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

VRiumLogo Design / Identity

Open Your EyesAdvertising / Art Direction / Retouching

Future StarsIllustration

LumberjackIllustration

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

WorknetLogo Design

Tree of LifeProject type

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Beer FestivalLogo Design