METRA PARK

Your bedroom is so close to your forest room

Art Direction & Image Production

My Role

Art Director / Creative Retoucher

Metra Park is a brand new neighborhood in the prestigious part of Tbilisi. The houses are surrounded by pine trees and other evergreens. Our aim was to emphasize the mixture of outdoor nature with environment of a young mans room, who enjoys active lifestyle.The print communicates the briefness of shortcut between comfy interior and green healthy exterior.

The visual has won two awards at One Eyeland Photography Awards 2017:

Bronze in Retoucher - Category

Finalist in Advertising - Category

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Details

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CREDITS:

Client - Metra Development
Marketing Team - Ano Bojgua, Avto Takaishvili

Creative / Art Director - Abesalom Kavelashvili
Copywriter - Niko Ksnelashvili
Photographer - Vakhtang Alania (Kikala Studio)
3D Artists - Saba Kavtaradze, Mamuka Okriashvili
Creative Retoucher - Abesalom Kavelashvili
Actor - Soso Matiashvili

Selected Works

Inside OutPhotography / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

Overcome YourselfPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra DevelopmentAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

VRiumLogo Design / Identity

Open Your EyesAdvertising / Art Direction / Retouching

Future StarsIllustration

LumberjackIllustration

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

WorknetLogo Design

Tree of LifeProject type

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Beer FestivalLogo Design