METRA PARK
Your bedroom is so close to your forest room
Art Direction & Image Production
My Role
Art Director / Creative Retoucher
Metra Park is a brand new neighborhood in the prestigious part of Tbilisi. The houses are surrounded by pine trees and other evergreens. Our aim was to emphasize the mixture of outdoor nature with environment of a young mans room, who enjoys active lifestyle.The print communicates the briefness of shortcut between comfy interior and green healthy exterior.
The visual has won two awards at One Eyeland Photography Awards 2017:
Bronze in Retoucher - Category
Finalist in Advertising - Category
Details
CREDITS:
Client - Metra Development
Marketing Team - Ano Bojgua, Avto Takaishvili
Creative / Art Director - Abesalom Kavelashvili
Copywriter - Niko Ksnelashvili
Photographer - Vakhtang Alania (Kikala Studio)
3D Artists - Saba Kavtaradze, Mamuka Okriashvili
Creative Retoucher - Abesalom Kavelashvili
Actor - Soso Matiashvili
Selected Works
Inside OutPhotography / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
Ice Tea - GurieliAdvertising / Art Direction / Retouching
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
CashBackArt Direction / Retouching
Rugby World CupArt Direction / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
Overcome YourselfPhotography / Retouching
EmptinessAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Social Media MaskProject type
Metra ParkAdvertising / Art Direction / Retouching
TBC Bank - HelloArt Direction / Illustration / Retouching
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
Metra DevelopmentAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
VRiumLogo Design / Identity
Open Your EyesAdvertising / Art Direction / Retouching
Future StarsIllustration
LumberjackIllustration
Pirosmani PortreitIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
AtchmatsunaLogo Design / Identity
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
ACT ResearchCreative / Illustration
Hungry Hungry HamstersAdvertising / Creative Direction / Animation
WorknetLogo Design
Tree of LifeProject type
Likani - Easyer Way To Get CoolArt Direction / Retouching
Bank Constanta - LoansAdvertising / Creative Direction / Animation
FIZZY - Soda WaterLogo Design
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
Beer FestivalLogo Design