Easyer Way To Get Cool

Art Direction & Image Production

My Role

Art Direction / Retouching

Key Visual for Georgian mineral water Likani.
Georgian summers can be particularly cruel! The heat goes up to 40 degrees with nowhere to run, nowhere to hide.

Agency task was to make beards with ice(icebeard) in a hot place.






Creative Director:
George Avaliani

Art Director:
Abesalom Kavelashvili

Executive Producer:

Natia Gogia

Leko Studio

Digital Artist:
Abesalom Kavelashvili

Selected Works

Tbilisi ZooAdvertising / Art Direction / Retouching

Social Media MaskProject type

Enterprise GeorgiaVisual Rebranding / Identity

John WrapLogo Design / Identity

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

Open Your EyesAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

VRiumLogo Design / Identity

Future StarsIllustration


Metra DevelopmentAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

WorknetLogo Design

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

Beer FestivalLogo Design