JONH WRAP

Logo Design

My Role

Art Direction / Graphice Design

John Wrap is a brand character and a logo for a small gift wrapping company in Tbilisi, Georgia. John Wrap is a sailor, traveling the world from continent to continent, island to island, bringing happiness and joy to all of his friends. He always has fun stories to tell, and gifts to give - beautifully crafted and wrapped with whole heart. And that’s why he is the most beloved and waited guest everywhere.

The logo is John Wrap’s portrait, with face expression of sweet and silent delight of a person, who has prepared a carefully wrapped gift for a dear person. He’s happy with the joy he’s just about to share. As the brand product is all about craft & paper, we decided to enliven the logo and use the actual paper-cut art as the brand symbol so that the brand visual creates the spirit of crafting with whole heart from the very first glance.

JW_Logo_Paper_Black_BG_w2560_quality60
JW_Logo_Paper_White_BG_w2560_quality60
JW_Logo_Paper_Yellow_BG_w2560_quality60
JW_Makro_MAMIYA4141_w1400_quality60
JW_Makro_MAMIYA4142_w1400_quality60
JW_Makro_MAMIYA4152_w1400_quality60

CREDITS:

Art Director:

Abesalom Kavelashvili


Designers:

Sophia Antidze, Abesalom Kavelashvili


Photographer:

Vakhtang Alania (Kikala Studio)


Selected Works

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

Open Your EyesAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

VRiumLogo Design / Identity

Future StarsIllustration

LumberjackIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

WorknetLogo Design

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Beer FestivalLogo Design