Ice Tea - Gurieli

Paper Craft Design & Image Production

My Role

Designer / Retoucher

Georgian tea brand Gurieli launched new iced tea made with natural ingredients.

During its campaign we created six different key visual illustrating six flavors of new iced tea - Peach, Feijoa, Vanilla and Raspberry, Ginger and Honey, Mint and Cherry.

Everything that you see in these pictures is made completely by hand using 456 standard papers and 40 individual fingers.

 

Raspberry-Crop-w2560-q80-01
Peach-Crop-w2560-q80-01
Peijoa-Crop-w2560-q80-01
Cherry-Crop-w2560-q80-01
Mint-Crop-w2560-q80-01
Ginger-Crop-w2560-q80-01

CREDITS:

Client - Gurieli
Agency - Leavingstone
Chief Creative Officer - Levan Lepsveridze
Creative Director - Beqa Adamashvili
Art Director - Sophia Antidze
Designer - Sophia Antidze, Abesalom Kavelashvili
Paper Craft - Sophia Antidze, Abesalom Kavelashvili, Zura Mchedlishvili, George Korganov
Photographer - Vakhtang Alania (Kikala Studio)
Retoucher - Abesalom Kavelashvili
3D Bottle Visualization - Saba Kavtaradze
Copywriter - Salomé Zhvania
Account Director - Eko Chubinidze
Account Manager - Khatia Khatiashvili


Selected Works

Ice Tea - GurieliAdvertising / Art Direction / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Social Media MaskProject type

Enterprise GeorgiaVisual Rebranding / Identity

John WrapLogo Design / Identity

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

Open Your EyesAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

VRiumLogo Design / Identity

Future StarsIllustration

LumberjackIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

WorknetLogo Design

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Likani - Easyer Way To Get CoolArt Direction / Retouching

Beer FestivalLogo Design