GALLERIA TBILISI

Come On In

Art Direction & Image Production

My Role

Art Director / Creative Retoucher

The visuals was created for the new shopping mall “Galleria Tbilisi”. “Galleria Tbilisi” is located in the center of the city, which is the key competitive advantage. People don’t have to get particularly ready to visit the shopping mall. They don’t need a car to get there. While being on the way, one can just drop by the mall for any kind of shopping or activity. The concept of the work has been based on this advantage and the main communication message is ‘’Come on in’’.

In the series of posters, middle of the road transforms into different shapes (a shopping bag, Pop-corn, a burger, a shopping cart) symbolizing all those activities and products (shopping, entertainment, restaurants, supermarket), which can be found in the “Galleria Tbilisi”. This way it is shown the key elements of a newly opened mall as well as the advantage of quick dropping by and saving time.

Galleria_Food_NonCrop_w2560_quality85
Galleria_Goodwill_NonCrop_w2560_quality85
Galleria_Entertainment_Crop_w2560_quality85
Galleria_Shopping_NonCrop_w2560_quality85

CREDITS:

Client - Galleria Tbilisi
Agency - Leavingstone
Creative Director - Levan Lepsveridze
Art Director / Designer - Sophia Antidze
Copywriter - Beqa Adamashvili
Account Director - Natia Gogia
Account / Project Manager - Mariam Menteshashvili


PRODUCTION: 

Art Director - 
Abesalom Kavelashvili
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Photographer - Vakhtang Alania (Kikala Studio)
Costume Designer - Melano Zibzibadze 
Casting Manager - Misha Apkhazava 
Make Up - Ekaterina Chanchibadze


Selected Works

Inside OutPhotography / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Rugby World CupArt Direction / Retouching

Enterprise GeorgiaVisual Rebranding / Identity

Overcome YourselfPhotography / Retouching

EmptinessAdvertising / Art Direction / Retouching

John WrapLogo Design / Identity

Social Media MaskProject type

Metra ParkAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra DevelopmentAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

VRiumLogo Design / Identity

Open Your EyesAdvertising / Art Direction / Retouching

Future StarsIllustration

LumberjackIllustration

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

Hungry Hungry HamstersAdvertising / Creative Direction / Animation

WorknetLogo Design

Tree of LifeProject type

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Beer FestivalLogo Design