Come On In
Art Direction & Image Production
Art Director / Creative Retoucher
The visuals was created for the new shopping mall “Galleria Tbilisi”. “Galleria Tbilisi” is located in the center of the city, which is the key competitive advantage. People don’t have to get particularly ready to visit the shopping mall. They don’t need a car to get there. While being on the way, one can just drop by the mall for any kind of shopping or activity. The concept of the work has been based on this advantage and the main communication message is ‘’Come on in’’.
In the series of posters, middle of the road transforms into different shapes (a shopping bag, Pop-corn, a burger, a shopping cart) symbolizing all those activities and products (shopping, entertainment, restaurants, supermarket), which can be found in the “Galleria Tbilisi”. This way it is shown the key elements of a newly opened mall as well as the advantage of quick dropping by and saving time.
CREDITS:
Client - Galleria Tbilisi
Agency - Leavingstone
Creative Director - Levan Lepsveridze
Art Director / Designer - Sophia Antidze
Copywriter - Beqa Adamashvili
Account Director - Natia Gogia
Account / Project Manager - Mariam Menteshashvili
PRODUCTION:
Art Director - Abesalom Kavelashvili
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Photographer - Vakhtang Alania (Kikala Studio)
Costume Designer - Melano Zibzibadze
Casting Manager - Misha Apkhazava
Make Up - Ekaterina Chanchibadze
All Projects
Inside OutPhotography / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
Ice Tea - GurieliAdvertising / Art Direction / Retouching
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
CashBackArt Direction / Retouching
Rugby World CupArt Direction / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
Overcome YourselfPhotography / Retouching
EmptinessAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Social Media MaskProject type
Metra ParkAdvertising / Art Direction / Retouching
TBC Bank - HelloArt Direction / Illustration / Retouching
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Metra DevelopmentAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
VRiumLogo Design / Identity
Open Your EyesAdvertising / Art Direction / Retouching
Future StarsIllustration
LumberjackIllustration
Pirosmani PortreitIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
AtchmatsunaLogo Design / Identity
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
ACT ResearchCreative / Illustration
WorknetLogo Design
Likani - Easyer Way To Get CoolArt Direction / Retouching
Bank Constanta - LoansAdvertising / Creative Direction / Animation
FIZZY - Soda WaterLogo Design
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
Beer FestivalLogo Design