Visual Rebranding & Identity
Art Director / Lead Designer
I'd pleasure to work on rebranding of the Enterprise Georgia, which helps local people in Georgia to start and develop their businesses.
New logo uses the visual concept of migratory birds arranged in shape of Georgia’s political boundaries. Proving the point that, group of people only can be team, when sharing each others’ values and strive towards the common goal.
Flying birds as a representation of a team work, emphasizes countries’ well-known motto: “ძალა ერთობაშია” (“Together we are stronger”).
As the brand product is all about craft & paper, we decided to enliven the logo and use the actual paper-cut art as the brand symbol so that the brand visual creates the spirit of crafting with whole heart from the very first glance.
Rezo Charkviani, Vaska Chubinidze, George Tabatadze
Sophia Antidze, Abesalom Kavelashvili
Vakhtang Alania (Kikala Studio)
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