Enterprise Georgia

Visual Rebranding & Identity

My Role

Art Director / Lead Designer

I'd pleasure to work on rebranding of the Enterprise Georgia, which helps local people in Georgia to start and develop their businesses.

New logo uses the visual concept of migratory birds arranged in shape of Georgia’s political boundaries. Proving the point that, group of people only can be team, when sharing each others’ values and strive towards the common goal.

Flying birds as a representation of a team work, emphasizes countries’ well-known motto: “ძალა ერთობაშია” (“Together we are stronger”).

As the brand product is all about craft & paper, we decided to enliven the logo and use the actual paper-cut art as the brand symbol so that the brand visual creates the spirit of crafting with whole heart from the very first glance.

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CREDITS:

Client:
Enterprise Georgia

Strategic Agency:
Millennial Hub

Marketing Team:
Rezo Charkviani,  Vaska Chubinidze, George Tabatadze

Art Director:
Abesalom Kavelashvili

Designers: 
Sophia Antidze, Abesalom Kavelashvili

Photographer:
Vakhtang Alania (Kikala Studio)


Selected Works

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

Open Your EyesAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

VRiumLogo Design / Identity

Future StarsIllustration

LumberjackIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

WorknetLogo Design

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Beer FestivalLogo Design