Image Production
Creative Retoucher
CASHBACK is a loyalty program of Liberty, one of the biggest banks in Georgia. This program works with a common principle: You pay at specific merchants and get back part of your payment immediately. To visualize this process, during the launch campaign, we used the shape of Cashback logo in several different conditions, indicating the type of merchants, where you could get your money back. Including - bookshops, pharmacies, bakeries, restaurants and toy shops.
As a slogan of this campaign, we chose widely known aphorism - “Whatever you give away, comes back” - written in XII century by one of the prominent Georgian poet Shota Rustaveli and changed it slightly by adding the amount of percent, which was offered by merchants.
CREDITS:
Client - CashBack
Agency - Leavingstone
Creative Director - Beqa Adamashvili
Art Director - Sophia Antidze
Concept Artist & Animator - Noshre Darakhvelidze
3D Artist - Saba Kavtaradze
Creative Retoucher - Abesalom Kavelashvili
Copywriter - Salome Zhvania
Account Director - Eko Chubinidze
Account Manager - Khatia Khatiashvili
Strategy Director - Nino Kuprashvili
Strategist - Acho Chichilidze, Salome Dolidze, Mziko Lapiashvili
All Projects
Inside OutPhotography / Retouching
Tbilisi ZooAdvertising / Art Direction / Retouching
Ice Tea - GurieliAdvertising / Art Direction / Retouching
TBC - Visa PlatinumAdvertising / Art Direction / Retouching
CashBackArt Direction / Retouching
Rugby World CupArt Direction / Retouching
Enterprise GeorgiaVisual Rebranding / Identity
Overcome YourselfPhotography / Retouching
EmptinessAdvertising / Art Direction / Retouching
John WrapLogo Design / Identity
Social Media MaskProject type
Metra ParkAdvertising / Art Direction / Retouching
TBC Bank - HelloArt Direction / Illustration / Retouching
Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching
VVineAdvertising / Art Direction / Retouching
Metra DevelopmentAdvertising / Art Direction / Retouching
Metra Park - To The StarsAdvertising / Art Direction / Retouching
VRiumLogo Design / Identity
Open Your EyesAdvertising / Art Direction / Retouching
Future StarsIllustration
LumberjackIllustration
Pirosmani PortreitIllustration
Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching
BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft
AtchmatsunaLogo Design / Identity
Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration
Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching
ACT ResearchCreative / Illustration
WorknetLogo Design
Likani - Easyer Way To Get CoolArt Direction / Retouching
Bank Constanta - LoansAdvertising / Creative Direction / Animation
FIZZY - Soda WaterLogo Design
Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching
Beer FestivalLogo Design