Bank of Georgia

Visual Style Rabranding

My Role

Creative-Art Director / Designer

The philosophies of Bank of Georgia’s new
rebranded visual communication platform are:
BOLDNESS, CONTRAST, MODERNITY, HONESTY

BOLDNESS - The visual style of the plot driven photos were replaced by highly characteristic portraits, while the slogan was rewritten with a more solid font making the brand image more confident and uninhibited.

CONTRAST - The introduction of a violet color radically changed the brand visual and added more vividness to it thus making the brand  image more evocative.

MODERNITY - The feelings of decadence of the old and idealistic style have been shaken up by the introduction of more modern, millennial-friendly glitches giving the brand a more edgy look.

HONESTY - The natural character of the portraits have replaced the previous visual style of staged scenes giving the brand communication a more authentic feel.

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CREDITS:

Client - Bank of Georgia
Art Director - Abesalom Kavelashvili
Designer - Sophia Antidze
Photographer - Vakhtang Alania (Kikala Studio)
Copywriter - Beqa Adamashvili

All Projects

Inside OutPhotography / Retouching

Tbilisi ZooAdvertising / Art Direction / Retouching

Ice Tea - GurieliAdvertising / Art Direction / Retouching

TBC - Visa PlatinumAdvertising / Art Direction / Retouching

CashBackArt Direction / Retouching

Metra - Stay HomeArt Direction / Illustration

Bank of GeorgiaProject type

Enterprise GeorgiaVisual Rebranding / Identity

Overcome YourselfPhotography / Retouching

Rugby World CupArt Direction / Retouching

John WrapLogo Design / Identity

Stay at HomeTypography

Social Media MaskProject type

EmptinessAdvertising / Art Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

VVineAdvertising / Art Direction / Retouching

Metra DevelopmentAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

VRiumLogo Design / Identity

Future StarsIllustration

LumberjackIllustration

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

WorknetLogo Design

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Beer FestivalLogo Design

© 2020 Abesalom Kavelashvili