Bank Constanta - Loans

Advertising & Animation

My Role

Creative Direction / Lead Design

Paper world and stop motion for bank TV advertisement

The campaign’s goal was to strengthen customer loyalty, improve emotional associations and spread the main message of the communications effort- “A timely decision-making it simple”

The concept was constructed around the main qualities of the brand. Historically Bank Constanta has worked as
a bridge between rural and urban environs, and so, in the commercial we located the bank between these two locations.

Bank_Constanta_Loans_w2500_quality60

Animation

CREDITS:

Client:
Bank Constanta

Creative Agency:
DDB Georgia

Creative Director:
Abesalom Kavelashvili

Art Directors:
Irakli Sabekia, Sophia Antidze, Van Sage

Designers / Paper Craft:
Sophia Antidze, Abesalom Kavelashvili, Irakli Sabekia, Van Sage

Senior Account Manager:
Eko Chubinidze

Animator:
Natia Nikolashvili

DOP / Lighting:
Tato Kotetishvili

VFX Artist:
Pasha Maisuradze

Color Correction:
Vigen Vartanov

Composer / Sound Design:
Lekso Janiashvili (Fig Tree)


Selected Works

John WrapLogo Design / Identity

Enterprise GeorgiaVisual Rebranding / Identity

Galleria Tbilisi - Come On InAdvertising / Art Direction / Retouching

Metra ParkAdvertising / Art Direction / Retouching

Open Your EyesAdvertising / Art Direction / Retouching

Metra Park - To The StarsAdvertising / Art Direction / Retouching

TBC Bank - HelloArt Direction / Illustration / Retouching

VRiumLogo Design / Identity

Future StarsIllustration

LumberjackIllustration

Metra DevelopmentAdvertising / Art Direction / Retouching

Pirosmani PortreitIllustration

Metra Park - Decision is UP to youAdvertising / Art Direction / Retouching

BIAFF - 9th Film Festival PosterAdvertising / Poster Design / Paper Craft

AtchmatsunaLogo Design / Identity

Natakhtari - Tbilisi Beer FestivalCreative Direction / Illustration

Borjomi - Our Message To The WorldAdvertising / Art Direction / Retouching

ACT ResearchCreative / Illustration

WorknetLogo Design

FIZZY - Soda WaterLogo Design

Natakhtari - Merry ChristmasAdvertising / Poster Design / Retouching

Likani - Easyer Way To Get CoolArt Direction / Retouching

Bank Constanta - LoansAdvertising / Creative Direction / Animation

Beer FestivalLogo Design